SWINNOW DENTAL / SURESMILE / PROPOSED CAMPAIGN TEST Prepared 17 October 2026 UTC. Unapproved complimentary MATRAFOX concept. Ads not launched. Ad 1 — Planning clarity Image headline: See the plan. Ask your questions. Primary text: Explore SureSmile clear aligners at Swinnow Dental in Bramley, Leeds. Discuss a proposed digital plan and ask about suitability, your routine and what treatment could involve. Clinical assessment is required; results and duration vary. Headline: Explore your SureSmile options Image CTA: Explore SureSmile UTM content: planning_clarity Ad 2 — Everyday routine Image headline: Clear aligners. A clear routine. Primary text: Clear aligners are removable, and daily wear matters. SureSmile aligners are typically worn 20–22 hours a day, as directed, with time out for meals and cleaning. Find out whether this approach could suit you at Swinnow Dental. Headline: Understand the aligner routine Image CTA: Find out more UTM content: clear_routine Fictional AI-generated adult model; not a patient, testimonial or treatment result. Ad 3 — Local support Image headline: A straighter-smile journey, with local support. Primary text: Explore SureSmile at Swinnow Dental, 136 Swinnow Road, Bramley, Leeds. Start with an assessment and questions about the plan, fitting, regular progress reviews and retention. Request a consultation to discuss suitability. Headline: SureSmile in Bramley, Leeds Image CTA: Request a consultation UTM content: local_support Destination for all proposed ads: https://swinnow-dental-preview-835369.matrafoxcampaigns.com/?utm_source=meta&utm_medium=paid_social&utm_campaign=swinnow_suresmile&utm_content= This is a concept destination with a local demo form; it cannot generate or transmit leads. These UTMs are a proposed naming scheme, not evidence of installed ad tracking. Test proposal, subject to separately authorised live integration and spend: Objective: qualified consultation enquiries. A Leads/website campaign may be suitable only after the clinic approves the offer, destination, privacy/consent, real submission handling and measurement. Initial audience/ad set: adults in a clinic-approved West Leeds catchment covering Bramley and nearby communities. No assumed health condition, shame, sensitive health targeting or outcome promise. Compare three creative angles within one coherent system. Use the prepared 4:5 feed assets only; no unreviewed Story crop. Agree budget and schedule with the owner; none is assumed here. Judge qualified enquiries and ultimately attended/booked consultations and treatment suitability with consented measurements. CTR and CPC alone do not select a winner. Normal delivery is not an equal randomised test; use an authorised experiment if causal comparison is required. Retargeting only if lawful audience volume supports it. Before any launch: current clinic verification of prices/terms/suitability language, logo/image approval, relevant platform review and working approved form. No pixel/CAPI, booking, email, payment, outreach or spend was activated by this concept task. Sources: official clear-aligners page and contact page, checked 17 October 2026. No rating or testimonial reused because current independent aggregate is unverified and source figures conflict. Service-specific process facts are paraphrased. Digital simulation is a proposed plan, never a promised result. No free clinical consultation or fixed timeline claimed.